Since its founding in 1906, New Balance has been a pioneer in athletic footwear, delivering innovative designs that prioritize comfort and performance. Among its many groundbreaking technologies, New Balance Fresh Foam

The development of Fresh Foam technology began with the idea of creating a shoe that could adapt to the unique needs of every runner. New Balance engineers utilized advanced data analytics and precision engineering to design a midsole that provides a smooth, plush ride. The result is a single-piece foam compound that evenly distributes impact, reducing stress on joints and muscles while enhancing overall performance.