Fendi, the iconic Italian luxury brand, has captivated the world with its exquisite craftsmanship, timeless designs, and innovative spirit. Founded in 1925 by Adele and Edoardo Fendi in Rome, the brand began as a modest fur and leather shop. Over the decades, Fendi has grown into a global powerhouse, renowned for its high-end fashion, accessories, and perfumes.

One of the pivotal moments in Fendi's history came in 1965 when the brand collaborated with the legendary designer Karl Lagerfeld. Lagerfeld’s creative vision transformed Fendi, introducing the now-iconic double “F” logo, which stands for “Fun Fur.” This bold and avant-garde approach redefined fur as a luxury material, elevating Fendi’s status in the fashion industry.

Fendi's commitment to innovation is evident in its continuous evolution. The brand is not only celebrated for its fur and leather goods but also for its ready-to-wear collections, timeless handbags, and statement accessories. The Baguette

In recent years, Fendi has embraced modernity while staying true to its heritage. Under the creative direction of Silvia Venturini Fendi, the brand has introduced contemporary designs that resonate with today’s fashion-forward audience. Collaborations with artists, architects, and pop culture icons further demonstrate Fendi’s ability to blend tradition with innovation.